International pro-vegan nonprofit Veganuary launched their annual campaign a few weeks ago, featuring a lovely animation as well as a voice acting performance by James Cromwell (Babe, L.A. Confidential, Succession), well known for his longtime history of activism nearly as well as for his storied acting career and a perfect fit for the project.

The recording was engineered by Dubway staff recorder Charley Shealy, who brought a mobile studio upstate to Cromwell's residence to capture the performance–no easy feat when working to synced video!

Check out the video above, and if you’re inspired, you can take a peek at the rest of the campaign here.