You may have heard of The Botanist–the only gin distilled in Scotland’s historic Islay region–prior to this weekend, but if you hadn’t, you almost certainly have after this Sunday’s Super Bowl LVI. The distillery placed the ad during the game, traditionally the hottest advertising block in any given year, and Dubway was proud to have contributed! The voiceover for the ad was recorded in our Manhattan studios with staff engineer Sydney Fuqua, and under direction from production house Blacksmith & Jones head Trevor Jones.
The commercial saw a whopping 60 million views, which is always exciting for everyone involved in a project like this–congratulations to The Botanist and Blacksmith & Jones! If you missed the game and want to see the commercial, you can stream it at the top.